The “Ayrton Senna Tribute” was created with the full support of the Ayrton Senna Institute. a non-profit organization that was established in 1994 by his sister Viviane, who carried forward the will of Ayrton from before his passing.

The Institute prepares more than 75,000 teachers and managers every year, and almost 2 million children and young people benefit directly from the work of these teachers, who are trained by the organization, in more than 1300 municipalities in various regions in Brazil. Funded by its own resources, besides donations and private initiative partnerships, the Institute provides to public administration, free of charge, management services of the educational process. This process includes diagnosis, planning, training of managers and educators, development of innovative pedagogical and technological solutions, all linked with the purpose of promoting a full education to the entire development of children and young people in their multiple competencies. Due to significant results of its technologies and well-succeeded practices, the Institute has become a benchmark in the development of public policies.

“To the Ayrton Senna Institute and to the Senna family, it´s really gratifying to have this partnership with PlayStation, through the game Gran Turismo 6, precisely in the Year 2014, when we celebrate the 20th year legacy of our beloved Ayrton. 
The game, without a doubt, is a very nice way to share his values to the new generations, as well as renew and immortalize the memory of this worldwide idol in an innovative approach.
Furthermore, it contributes to an initiative that annually brings a high quality public education to 2 million children and youth in all regions of Brazil”

- Bianca Senna

"Announcing the Partnership between Gran Turismo and the Ayrton Senna Institute"