For the first time ever, Porsche will be going to Gamescom, the world’s largest public trade fair for video games, which begins in Cologne, Germany, on August 24, 2022. At the fair, the German car manufacturer plans to have its Porsche Vision Gran Turismo show car painted by the artist Vexx in his signature street style. The process will be featured live and take place over the course of the show. Vexx, who's based in Belgium, is one of the world's best-known visual artists on social media and exemplifies modern youth design. He will document his work on the Porsche Vision Gran Turismo on his social media channels.

The Porsche Vision Gran Turismo, introduced in November 2021, is the company's first concept car to be developed specifically for use in a computer game. Players of PlayStation®4 and PlayStation®5 were able to virtually experience the awesome on-road nature of the supercar on Gran Turismo 7 since March 2022.

Visitors can also look forward to experiencing the gaming area at the Porsche and Puma stand, where they will be able to test their skills on virtual tracks on Porsche racing simulators. The Porsche Vision Gran Turismo designed by Vexx will be available to drive in a Gran Turismo 7 demo at the fair. Also, visitors will have the opportunity to learn more about the history and design process behind the show car, and Vexx will be exhibiting some of his current NFT works.

“Porsche has steadily expanded its commitment to the gaming and e-sports community in recent years. Our appearance at Gamescom underscores this,” said Robert Ader, Chief Marketing Officer (CMO) of Porsche AG. “We have reached an important milestone with the Vision Gran Turismo as the first sports car developed purely for the virtual space. By painting it, Vexx will now give the vehicle a completely new look as well. This is another way for us to showcase our enthusiasm for collaborations with creatives and the art scene, which we see as mutually enriching.”

“For me as an artist, it was a unique opportunity to create a completely new design for Porsche,” says Vexx. “The look taps into both Porsche's brand identity and gaming themes. I'm excited that the gaming community will be able to drive the vehicle virtually from now on – bringing my graphics to life and making them tangible.”

In addition to the vehicle, Porsche and Puma will present a fashion collection designed by Vexx at the stand. The collection includes sneakers, T-shirts and hoodies, among other items. The clothes are characterized by the silhouette of the painted vehicle as a recurring design feature, as well as other gaming motifs in the artist's colorful trademark style. Porsche subsidiary, Porsche Lifestyle, will be releasing the new-look Porsche Vision Gran Turismo Vexx as a 1:18-scale model.

How to Apply the Porsche VGT Vexx Livery

　1. Select the Porsche Vision Gran Turismo from your Garage.
　2. From the World Map, go to the Showcase Pavilion.
　3. From the Selection option under the Discover section, choose Style, then Recommended.
　4. After selecting the Porsche VGT Vexx livery, choose Collection from the pop-up window.
　5. Back to the World Map, go to the GT Auto Pavilion, then from Car Customization select Load Style.
　6. From the Collection menu, select the Porsche VGT Vexx livery and then Apply Style.